latest in business
In Africa, the image of a startup with venture capital backing often dominates the imagination. Yet some of the most enduring…
In Silicon Valley, product-market fit is that elusive moment when users “can’t live without your product.” But what happens when your…
Pricing in Africa is more than maths. It’s more than marketing. It’s a direct conversation with the consumer, one shaped by…
Raising capital is one of the hardest challenges for African startups, especially at the pre-seed stage. Venture capital is still in…
Features
In a landscape often marked by silence and misinformation…
LATEST IN TECH
MONEY & GROWTH
In Africa, the image of a startup with venture capital backing often dominates the imagination.…
LEADERSHIP
See MoreIn the fast-moving world of African startups, success stories often come with the familiar buzzwords: hustle, innovation, resilience, and scale.…
BROADER FOCUS
From power supply workarounds to internet downtime and government levies, this is the unfiltered guide…
The moment your side gig starts feeling like more than “just extra cash,” it’s time…
Why localization, lean operations, and everyday utility are the real unicorn formula across the continent.…
The early days of starting a business are thrilling. Ideas are fresh, vision is clear,…
For Obi Ezeude, the story of Beloxxi Industries is not simply about biscuits, it is…
Subscribe to Updates
Get the latest creative news from SmartMag about art & design.
The pandemic forced many African businesses to rethink how work happens. What started as a survival mechanism has now morphed into…
Across Africa’s start-up ecosystem and emerging enterprises, one challenge consistently stands out: how to get small teams to act like owners…
Across Africa’s emerging business hubs, there is a subtle but profound shift underway. For years, founders equated a polished office with…
Inside the mindset of the continent’s fastest-growing workforce. Africa’s labour market is shifting beneath the feet of its business leaders. A…
For Africa’s younger generations, living standards are no longer…


