Month: October 2025

In the bustling cities of Lagos, Nairobi, and Accra, the informal economy isn’t just a sideshow, it’s the main act.…

In the fast-moving world of African startups, success stories often come with the familiar buzzwords: hustle, innovation, resilience, and scale.…

In the ever-evolving landscape of global business, African founders are navigating uncharted territory. They are building ventures in volatile economic…

Across the diverse and dynamic continent of Africa, leadership cannot be treated as a one-size-fits-all concept. From the entrepreneurial pulse…

When launching a company, especially in a fast-moving environment like Africa or other emerging markets, it’s easy to underestimate just…

In a post-pandemic world, the digital transformation of work has redefined geography. For African entrepreneurs, startup founders and corporate leaders,…

In Silicon Valley, product-market fit is that elusive moment when users “can’t live without your product.” But what happens when…

Pricing in Africa is more than maths. It’s more than marketing. It’s a direct conversation with the consumer, one shaped…

Raising capital is one of the hardest challenges for African startups, especially at the pre-seed stage. Venture capital is still…

In a world flooded with dashboards, graphs and growth charts, not all metrics are created equal. Founders, marketers and investors…