In a landscape often marked by silence and misinformation surrounding women’s health, Nour Emam has not only broken barriers but is actively rebuilding the narrative for Arab women. As the co-founder and President of Motherbeing, an Egyptian femtech powerhouse, and the visionary behind its AI-powered app, Daleela, Emam is empowering millions with accessible, culturally sensitive, and judgment-free health resources.
Nour’s journey into this crucial space is deeply personal and profoundly impactful. Following a challenging childbirth experience and a delayed diagnosis of postpartum depression and PTSD, she recognized a glaring void: the severe lack of accurate, culturally relevant, and accessible health information for women in the Arab world. This pivotal moment fueled her determination to create the very solution she wished she had. What began as informal online classes quickly blossomed into Motherbeing, which in 2024 was recognized by the BBC as one of the 100 Most Influential Women globally.
Motherbeing, with its flagship app Daleela (meaning “guide” or “companion” in Arabic), is a direct response to this critical need. Launched to serve as the ultimate health assistant for Arabic-speaking women, Daleela offers:
- AI Health Assistant: Providing instant, empathetic, and expert-approved answers to a vast array of health questions, delivered bilingually. This is a significant advancement in bridging information gaps around sensitive topics.
- Medical Consultations: Facilitating swift, discreet diagnoses and treatments from licensed doctors for common conditions, birth control, fertility advice, and more, with responses typically within 24 hours.
- Educational Programs: Offering comprehensive, expertly designed content on vital subjects such as menstrual health, PCOS, birth control, nutrition, and holistic wellness.
A defining characteristic of Emam’s work is Motherbeing’s unwavering commitment to cultural nuance. She understands that health conversations in the Arab world require a sensitive approach, navigating deeply ingrained societal norms and beliefs. This authentic connection has fostered a remarkable community, with Motherbeing commanding over 3.2 million followers across social media platforms, a testament to the trust and credibility Emam has built.
Nour’s influence extends beyond the digital sphere. She is a vocal advocate, actively dismantling taboos around topics like virginity, female genital mutilation (FGM), and sexual pleasure through her podcast, webinars, and viral content. Her fearless approach in addressing these often-avoided subjects has cemented Motherbeing’s position as a leading platform for sexual education in the Arab world.
In a significant development, Motherbeing secured pre-seed funding of up to $200,000 from Madica, an Africa-focused investment program, in February 2025.. The funding will accelerate the development of Daleela’s AI-powered medical diagnosis system and fuel ambitious regional expansion plans, starting with Saudi Arabia and the GCC markets. The company aims to expand its user base to 500,000 by the end of 2025, up from 70,000 users at the time of the funding announcement.
Nour Emam is more than just a successful entrepreneur; she is a visionary who is reshaping women’s healthcare and empowerment across the Arab world. Her work with Motherbeing and Daleela is not merely about building a thriving tech company but about giving millions of Arab women the knowledge, resources, and confidence to take ownership of their health, make informed decisions, and live healthier, more fulfilling lives, free from the shackles of stigma and misinformation. Her ongoing efforts are actively contributing to a future where women’s health is no longer a taboo, but a fundamental right understood and supported by accessible, culturally informed solutions.
