Author: Broader

To understand the new smart watched and other pro devices of recent focus, we should look to Silicon Valley and the quantified movement of the latest generation. Apple’s Watch records exercise, tracks our moves throughout the day, assesses the amount of time we are stood up and reminds us to get up and move around if we have been sat for too long – let’s not forget Tim Cook’s “sitting is the new factor” line. As you’re tapping, scrolling, and swiping on your phone, you probably don’t give much thought to the fact that your apps are consuming electricity -…

To understand the new smart watched and other pro devices of recent focus, we should look to Silicon Valley and the quantified movement of the latest generation. Apple’s Watch records exercise, tracks our moves throughout the day, assesses the amount of time we are stood up and reminds us to get up and move around if we have been sat for too long – let’s not forget Tim Cook’s “sitting is the new factor” line. As you’re tapping, scrolling, and swiping on your phone, you probably don’t give much thought to the fact that your apps are consuming electricity -…

From street traders to market women, Africa’s informal workforce is getting connected and fintech is quietly transforming the way they earn, save, and grow. In many parts of Africa, the concept of a traditional bank account remains distant. For millions, banking halls, lengthy forms, and rigid identification requirements don’t fit into their daily rhythm. But something is shifting. Across busy markets, boda boda parks, salons, and roadside kiosks, a silent revolution is underway. The hustle is being digitised. Fintech is meeting the informal economy where it lives on the streets, in the markets, and on mobile phones. The Informal Economy:…

Across Africa and other emerging markets, the informal economy powers livelihoods, innovation, and resilience yet remains undervalued by policymakers and ignored by investors who fail to see its true scale and potential. In most developing countries, the informal economy is not a peripheral part of the system, it is the system. It accounts for the majority of employment, the majority of domestic trade, and a substantial share of GDP. Yet despite its significance, it remains one of the most misunderstood and overlooked forces in the global economic landscape. To ignore the informal economy is to misread the present and miscalculate…

Street-level entrepreneurs across Africa have mastered the art of customer retention through trust, personalisation and community, offering powerful lessons for startups chasing loyalty in the digital age. Why Informal Businesses Deserve Attention Walk through any bustling market in Lagos, Nairobi or Accra and you’ll find something striking, stall owners who know their customers by name, extend credit without paperwork, and still retain fierce loyalty. These are informal businesses often unregistered, sometimes cash-only, always close to the people. And while they may lack corporate polish, they excel in something that many formal startups struggle to master: customer loyalty. Informal businesses thrive…

In the bustling cities of Lagos, Nairobi, and Accra, the informal economy isn’t just a sideshow, it’s the main act. With an estimated 85.8% of employment in Africa coming from the informal sector, according to the International Labour Organization, these enterprises ranging from roadside vendors and mechanics to mobile money agents have built a resilient ecosystem that fuels livelihoods and urban economies alike. While often dismissed by policymakers and economists as unscalable or risky, informal entrepreneurs are master tacticians. They have developed homegrown business strategies born out of necessity, community dynamics, and deep market understanding, lessons that formal startups and…

To understand the new smart watched and other pro devices of recent focus, we should look to Silicon Valley and the quantified movement of the latest generation. Apple’s Watch records exercise, tracks our moves throughout the day, assesses the amount of time we are stood up and reminds us to get up and move around if we have been sat for too long – let’s not forget Tim Cook’s “sitting is the new factor” line. As you’re tapping, scrolling, and swiping on your phone, you probably don’t give much thought to the fact that your apps are consuming electricity -…

To understand the new smart watched and other pro devices of recent focus, we should look to Silicon Valley and the quantified movement. Apple’s Watch records exercise, tracks our moves throughout the day, checks the amount of time we are stood up and reminds us to get up and move around if we have been sat for too long – let’s not forget Tim Cooks “sitting is the new coolness” line. What we like: Angled second screen is quite useful.Durability is top notch.Better dual-screen software.Powerful hardware features. What we dislike: Less battery life than other options.Keyboard and trackpad are flimsy.No…

To understand the new smart watched and other pro devices of recent focus, we should look to Silicon Valley and the quantified movement of the latest generation. Apple’s Watch records exercise, tracks our moves throughout the day, assesses the amount of time we are stood up and reminds us to get up and move around if we have been sat for too long – let’s not forget Tim Cook’s “sitting is the new factor” line. As you’re tapping, scrolling, and swiping on your phone, you probably don’t give much thought to the fact that your apps are consuming electricity -…

To understand the new smart watched and other pro devices of recent focus, we should look to Silicon Valley and the quantified movement of the latest generation. Apple’s Watch records exercise, tracks our moves throughout the day, assesses the amount of time we are stood up and reminds us to get up and move around if we have been sat for too long – let’s not forget Tim Cook’s “sitting is the new factor” line. As you’re tapping, scrolling, and swiping on your phone, you probably don’t give much thought to the fact that your apps are consuming electricity -…