Author: Broader

In a post-pandemic world, the digital transformation of work has redefined geography. For African entrepreneurs, startup founders and corporate leaders, the ability to lead remote teams across borders is no longer an advantage, it is a necessity. Remote work, once seen as a compromise, is now central to how African companies operate and scale globally. From Lagos to Nairobi and Accra to Kigali, a generation of African business leaders is mastering the art of managing distributed teams spread across time zones, cultures and continents. Yet, leading remote teams from Africa comes with a unique blend of opportunities and challenges, from…

In Silicon Valley, product-market fit is that elusive moment when users “can’t live without your product.” But what happens when your users aren’t early adopters with disposable income, but price-sensitive, offline-first customers with different priorities? In Africa, product-market fit isn’t a celebratory milestone, it’s a survival mechanism. It doesn’t just mean building something people want. It means building something people will use consistently, pay for without reminders, and eventually tell others about What Counts as Traction? In many African markets, revenue isn’t always the best signal of product-market fit. Sometimes, the clearest signs are behavioural. Are your customers finding hacks…

Pricing in Africa is more than maths. It’s more than marketing. It’s a direct conversation with the consumer, one shaped by cash flow, trust, inflation, and how people live day to day. Across the continent, startups are realising that copying Western pricing models often leads to churn or stagnation. The ones who get it right like M-KOPA, SafeBoda, and Wasoko are pricing with context, not guesswork. Why Pricing in Africa Isn’t Just About Margins In mature markets, pricing is mostly about covering costs and protecting profits. But in African markets, price also carries weight in the following ways: A ₦100…

Raising capital is one of the hardest challenges for African startups, especially at the pre-seed stage. Venture capital is still in its early phases across most of the continent, with limited players and a high concentration of cheques going to a small pool of founders. Yet, many startups have launched, gained traction, and even scaled without ever receiving a cent from traditional VCs. This raises a crucial question for aspiring founders: is it really possible to raise pre-seed funding in Africa without a VC? The answer is yes, but it requires a different playbook. One that blends resourcefulness, storytelling, and…

In a world flooded with dashboards, graphs and growth charts, not all metrics are created equal. Founders, marketers and investors are often drawn to shiny numbers that look good in pitch decks but tell very little about long-term sustainability. These are called vanity metrics, figures that inflate the ego but not the bottom line. At the centre of any serious conversation about business growth lies a critical question: Are we chasing numbers that impress or those that actually drive value? What are Vanity Metrics? Vanity metrics are performance indicators that may look impressive on the surface but lack substance when…

By the time Anita Soina turned 21, she had already become one of Kenya’s most visible climate activists. Now in her mid-twenties, she’s not just rallying for the environment, she’s reshaping how Africa’s youth, women, and indigenous communities are seen and heard in climate leadership spaces, from local councils to global summits. Born into a Maasai pastoralist community in Kajiado County, Soina grew up in an environment where the impacts of climate change weren’t abstract, they were personal. Droughts weren’t statistics. They missed school days, lost livestock, and the disappearance of traditional ways of life. This early exposure to the…

In early 2024, Wathuti made history as the youngest Commissioner appointed to the Global Commission on the Economics of Water (GCEW), where she aims to channel grassroots wisdom into global water policy and emphasise sustainable, equitable water access. As a representative for civil society and youth, she is also active in the Nairobi Rivers Commission and the youth engagement platform of the Africa Climate Summit (2023). For a leader who began her journey planting trees in rural Kenya, this global role is both a personal milestone and a continuation of the values that have shaped her life’s work. Elizabeth Wathuti’s…

Long before Dr. Amany Asfour became one of the most influential voices in Africa’s economic transformation, she was a medical student with an entrepreneurial instinct. Born and raised in Cairo, Asfour trained as a pediatrician but it was her side business, importing and distributing medical equipment, that would lead her into the world of enterprise. What started as a single-company hustle in the 1990s became the launchpad for one of the continent’s most influential movements in business, trade, and women’s economic power. In 1995, she founded the Egyptian Business Women Association (EBWA) a bold move in a business environment that…

When Juliet Ehimuan returned to Nigeria in the late 2000s after years abroad, she wasn’t just coming home, she was about to become a quiet force behind one of the most transformative tech eras in Africa. As the former Director of Google West Africa, Ehimuan spent more than 12 years building the foundation of what would become Google’s massive push across the continent. from digital literacy and infrastructure to YouTube creator hubs and policy conversations. Her tenure didn’t just represent Google’s entry into Africa. It symbolized the arrival of global tech’s African decade, and she was one of the earliest…

In a landscape often marked by silence and misinformation surrounding women’s health, Nour Emam has not only broken barriers but is actively rebuilding the narrative for Arab women. As the co-founder and President of Motherbeing, an Egyptian femtech powerhouse, and the visionary behind its AI-powered app, Daleela, Emam is empowering millions with accessible, culturally sensitive, and judgment-free health resources. Nour’s journey into this crucial space is deeply personal and profoundly impactful. Following a challenging childbirth experience and a delayed diagnosis of postpartum depression and PTSD, she recognized a glaring void: the severe lack of accurate, culturally relevant, and accessible health…